1 thought on “Sharing of successful cases of community marketing (1)”
Linda
In the era of mobile Internet, with the continuous development and growth of the community, community marketing has also been recognized by more and more people. Community marketing has created more performance for corporate marketing and established a sense of trust among enterprises and consumers. Community marketing has become a necessary marketing method in the era of Internet entrepreneurship.
Although everyone is talking about community marketing, how to do it, how can it be done to achieve the effect of fighting and big? For many entrepreneurs, it is still a vague concept. Below, we will learn how to carry out social marketing by sharing some successful community marketing cases.
Luo Ji thinking
is said to have a valuation of Ronaldo’s thinking valuation of hundreds of millions, and its biggest value is to build a top WeChat agency group. And how does Luo Ji think built the community? There are three main steps:
1. Selecting people. The users of Luo Ji thinking are mainly “people who love to read” after the 85th. This group of people has common values, hobbies, and loves knowledge products. The video is the entrance and business card of Luo Zhenyu’s establishment of a community. Through the large -scale dissemination of the video, people holding the same values as him can gather on WeChat to participate in various interactions; members join the money to pay, divided into 200 yuan and 1200 yuan to ensure that members can really pay.
. Cultivation habits. Cultivating common habits can further solidify the membership of the membership. For example, Luo Ji thinking is fixed to send voice messages at about 6:20 in the morning to cultivate user reading habits.
3. Strengthen offline interaction. Offline interaction can stimulate the union between people, Luo Ji thinking has organized many offline activities, such as “love and hug”, “overlord meals”, crowdfunding of moon cakes, willow peaches promotion Wait for activities. Borrowing these projects, people in the community can sell goods outside and get rewards.
The content interaction and spiritual value output. Finally, the user’s payment mode is also developed. Logical thinking makes the community stand up and can be made. A good direction of transformation.
Xiaomi
The rapid rise of Xiaomi is absolutely inseparable from its social marketing. Its practices in social marketing mainly include:
Then, gather fans. Xiaomi mainly gathers fans through three ways: use Weibo to obtain new users; use the forum to maintain user activity; use WeChat as customer service.
The second, enhance the sense of participation. For example, when developing MIUI, let rice noodles participate, make suggestions and requirements, and improve by engineers. This greatly enhances the user’s sense of owner.
The third, increase self -identity. Through the popcorn forum, the rice noodle festival, the same city meeting, etc., Xiaomi allows users to solidify the feeling of “I am the protagonist”.
The four, national customer service. From leaders to employees, they are customer service, and they continue to talk with fans to solve problems at all times.
Xiaomi’s mode does not count the community in a completely sense, but its early users participated in interaction and the way of offline activities operations.
Starbucks
Starbucks’ operations on social marketing are pure fire. On Twitter, Instagram, Google , Facebook and other platforms, you can see Starbucks traces. Starbucks’ social marketing gameplay includes:
. With the help of Facebook and Twitter to promote new products. Starbucks once launched to promote golden bean coffee, and customers can learn about new product information, preferential benefits, etc. from it. On Twitter, Starbucks also launched publicity and drainage through articles.
. Use advertisements and theme tags that fit hot spots. For example, the United States had encountered NEMO heavy snow, Starbucks launched advertisements holding hot coffee in the cold winter on Twitter at the time; and tags such as #nemo and #blizzard to fit the lives of customers.
3. Charity activities with cooperation. Starbucks has cooperated to launch anti -AIDS charity activities. Customers go to Starbucks to consume and check in, Starbucks will donate $ 1.
The future marketing trend is still community marketing. We must recognize that this is an era of overloading and excessive communication. Only by abandoning irritability and rough marketing models and grasping the essence of the community can we take it. The community economy is exerted to the extreme.
In the era of mobile Internet, with the continuous development and growth of the community, community marketing has also been recognized by more and more people. Community marketing has created more performance for corporate marketing and established a sense of trust among enterprises and consumers. Community marketing has become a necessary marketing method in the era of Internet entrepreneurship.
Although everyone is talking about community marketing, how to do it, how can it be done to achieve the effect of fighting and big? For many entrepreneurs, it is still a vague concept. Below, we will learn how to carry out social marketing by sharing some successful community marketing cases.
Luo Ji thinking
is said to have a valuation of Ronaldo’s thinking valuation of hundreds of millions, and its biggest value is to build a top WeChat agency group. And how does Luo Ji think built the community? There are three main steps:
1. Selecting people. The users of Luo Ji thinking are mainly “people who love to read” after the 85th. This group of people has common values, hobbies, and loves knowledge products. The video is the entrance and business card of Luo Zhenyu’s establishment of a community. Through the large -scale dissemination of the video, people holding the same values as him can gather on WeChat to participate in various interactions; members join the money to pay, divided into 200 yuan and 1200 yuan to ensure that members can really pay.
. Cultivation habits. Cultivating common habits can further solidify the membership of the membership. For example, Luo Ji thinking is fixed to send voice messages at about 6:20 in the morning to cultivate user reading habits.
3. Strengthen offline interaction. Offline interaction can stimulate the union between people, Luo Ji thinking has organized many offline activities, such as “love and hug”, “overlord meals”, crowdfunding of moon cakes, willow peaches promotion Wait for activities. Borrowing these projects, people in the community can sell goods outside and get rewards.
The content interaction and spiritual value output. Finally, the user’s payment mode is also developed. Logical thinking makes the community stand up and can be made. A good direction of transformation.
Xiaomi
The rapid rise of Xiaomi is absolutely inseparable from its social marketing. Its practices in social marketing mainly include:
Then, gather fans. Xiaomi mainly gathers fans through three ways: use Weibo to obtain new users; use the forum to maintain user activity; use WeChat as customer service.
The second, enhance the sense of participation. For example, when developing MIUI, let rice noodles participate, make suggestions and requirements, and improve by engineers. This greatly enhances the user’s sense of owner.
The third, increase self -identity. Through the popcorn forum, the rice noodle festival, the same city meeting, etc., Xiaomi allows users to solidify the feeling of “I am the protagonist”.
The four, national customer service. From leaders to employees, they are customer service, and they continue to talk with fans to solve problems at all times.
Xiaomi’s mode does not count the community in a completely sense, but its early users participated in interaction and the way of offline activities operations.
Starbucks
Starbucks’ operations on social marketing are pure fire. On Twitter, Instagram, Google , Facebook and other platforms, you can see Starbucks traces. Starbucks’ social marketing gameplay includes:
. With the help of Facebook and Twitter to promote new products. Starbucks once launched to promote golden bean coffee, and customers can learn about new product information, preferential benefits, etc. from it. On Twitter, Starbucks also launched publicity and drainage through articles.
. Use advertisements and theme tags that fit hot spots. For example, the United States had encountered NEMO heavy snow, Starbucks launched advertisements holding hot coffee in the cold winter on Twitter at the time; and tags such as #nemo and #blizzard to fit the lives of customers.
3. Charity activities with cooperation. Starbucks has cooperated to launch anti -AIDS charity activities. Customers go to Starbucks to consume and check in, Starbucks will donate $ 1.
The future marketing trend is still community marketing. We must recognize that this is an era of overloading and excessive communication. Only by abandoning irritability and rough marketing models and grasping the essence of the community can we take it. The community economy is exerted to the extreme.