5 thoughts on “How to position WeChat marketing to locate precision customer group”
Isaac
Step 1: Preliminary definition of your customers The at the beginning of marketing requires analysis of target customers. Just as we want to publish a marriage advertisement, we will write the standards of our favorite objects, such as academic qualifications, income, work, etc. Essence A preliminary definition of customers, generally define the following methods: (1) Customer inner attributes: Who (Who) -when (buying habit) -why (Age) -SEX (Gender) -Intereest (Hobbies) -INCOME (income). (2) External attributes: Where (regional distribution) -Company (Company) -Place (Activity Place). Is when you clearly list these customer attributes, you can basically define the target customers, but it is not accurate enough to further reduce the scope of the customer. The second: Buying ability to distinguish between your customers The customer must have a person who can afford your product ability. Otherwise, the customers must be constantly wasting the time to bargain with you. If you often encounter a bargaining customer, you can only show that you do not have the positioning of accurate customers. The as mentioned earlier, customers’ purchase capabilities are generally defined through customer income or customer average consumption level and whether they purchase too large related products. The purchase capacity is also reflected in what valuable products the customer owns. For example, customers have BMW and LV bags, indicating that the customer has strong purchasing capabilities. The third step: consumer history maps your customers wants to know what people buy next depends on what he has bought recently and what is buying. Marketing master Feli Pokovol once said: “Infringers what people will buy is to observe what people have bought in the past and what they are buying.” Find out what the customer wants to buy to know who the product is sold to. The customer consumption history and experience represents the customer’s cognition of your product category, the needs of your product, and the possibility of buying your product. Analysis of customer consumption history includes: whether customers have purchased products similar to your products, related products, complementary products (such as suits and leather shoes are complementary), and whether they have purchased your competitors. It from the history of customer consumption, you can easily choose customers who know your products and do not require common sense education, which saves a lot of time for marketing. Remember: Enlightenment education customers are particularly wasting time, and it is also dangerous and unwavering. The fourth step: buying demand determines your customer The why customers buy, just because the customer has the needs. If the customer does not have this need, he will not buy it. Therefore, the needs of customers determine the speed and possibility of this customer’s money. The customer needs can be seen from the customer’s consumption history and the focus of customer attention. If the customer has purchased your competitors’ products or corresponding alternatives, then the customer is in need in this piece. If the customer pays attention to the performance, characteristics, and evaluation of a certain product, then he must have demand in this piece, so he can find customers in need from the Internet -related evaluation. Step 5: Consumption frequency screening your customers The higher the consumption frequency, the greater the value of the customer. Customers who locked the frequency of high consumption are easier to deal! Because people who buy this product often have a deep understanding of this product, all you have to do is show him the value of your product. At the same time, consumption frequency represents customers prefer such products. If you think about the customer’s preference, how smooth he is transaction is. This frequency of customer consumption can be seen from the relevant consumption history that the best way to obtain these consumption history is to provide a prize survey. At the same time, pay more attention to information and data in the industry. Step 6: Market segmentation locks your customers The market segmentation, the purpose is to focus on the group of customers that are most likely to produce. Market subdivision helps you to avoid competition and make a profit area through subdivisions. In this area, you have absolute competitiveness. If five steps to help you basically confirm accurate customers, but do these customers recognize your product style and value? Therefore, you must lock customers through market segmentation here. Through market segmentation, unique competitiveness is formed. You can choose those who recognize and support your product performance or service characteristics.
Hello. Om WeChat marketing how to position the precise customer group? 1. By combining the industry attributes of small and medium -sized enterprises, keyword search in the buckle group can better find the potential user base of accurate attributes. At the same time, the opening of QQ account and WeChat has greatly increased the convenience of user conversion. Through deduction emails, friends invitation, etc., the import of fasteners can be achieved in batches. Through small -scale tests, it proves that it has certain feasibility and return. 2, Weibo groups, industry websites and forum users imported these platforms with the same attribute user group. Most of them have the same hobbies, and have the same relatively strong interest and needs for industry products and services. By promoting the public account of the corresponding enterprise, a certain percentage of effective users can be obtained. Maybe the quantity is limited, but the loyalty of users is often higher. 3, the promotion and promotion of traditional media and carrons, through the form of leaflets, posters, product packaging, business cards, etc., the public account QR code can be well displayed and spread. Especially for companies and businesses with offline stores, they can better attract users to achieve repeated purchases. Through the customer’s care and service, and special promotion of public accounts, users will be converted into loyal users. Neon Nuo Nuo hopes to solve your problems!
Step 1: Preliminary definition of your customers
The at the beginning of marketing requires analysis of target customers. Just as we want to publish a marriage advertisement, we will write the standards of our favorite objects, such as academic qualifications, income, work, etc. Essence
A preliminary definition of customers, generally define the following methods:
(1) Customer inner attributes:
Who (Who) -when (buying habit) -why (Age) -SEX (Gender) -Intereest (Hobbies) -INCOME (income).
(2) External attributes:
Where (regional distribution) -Company (Company) -Place (Activity Place).
Is when you clearly list these customer attributes, you can basically define the target customers, but it is not accurate enough to further reduce the scope of the customer.
The second: Buying ability to distinguish between your customers
The customer must have a person who can afford your product ability. Otherwise, the customers must be constantly wasting the time to bargain with you. If you often encounter a bargaining customer, you can only show that you do not have the positioning of accurate customers.
The as mentioned earlier, customers’ purchase capabilities are generally defined through customer income or customer average consumption level and whether they purchase too large related products. The purchase capacity is also reflected in what valuable products the customer owns. For example, customers have BMW and LV bags, indicating that the customer has strong purchasing capabilities.
The third step: consumer history maps your customers
wants to know what people buy next depends on what he has bought recently and what is buying. Marketing master Feli Pokovol once said: “Infringers what people will buy is to observe what people have bought in the past and what they are buying.” Find out what the customer wants to buy to know who the product is sold to.
The customer consumption history and experience represents the customer’s cognition of your product category, the needs of your product, and the possibility of buying your product. Analysis of customer consumption history includes: whether customers have purchased products similar to your products, related products, complementary products (such as suits and leather shoes are complementary), and whether they have purchased your competitors.
It from the history of customer consumption, you can easily choose customers who know your products and do not require common sense education, which saves a lot of time for marketing.
Remember: Enlightenment education customers are particularly wasting time, and it is also dangerous and unwavering.
The fourth step: buying demand determines your customer
The why customers buy, just because the customer has the needs. If the customer does not have this need, he will not buy it. Therefore, the needs of customers determine the speed and possibility of this customer’s money.
The customer needs can be seen from the customer’s consumption history and the focus of customer attention. If the customer has purchased your competitors’ products or corresponding alternatives, then the customer is in need in this piece. If the customer pays attention to the performance, characteristics, and evaluation of a certain product, then he must have demand in this piece, so he can find customers in need from the Internet -related evaluation.
Step 5: Consumption frequency screening your customers
The higher the consumption frequency, the greater the value of the customer. Customers who locked the frequency of high consumption are easier to deal! Because people who buy this product often have a deep understanding of this product, all you have to do is show him the value of your product.
At the same time, consumption frequency represents customers prefer such products. If you think about the customer’s preference, how smooth he is transaction is.
This frequency of customer consumption can be seen from the relevant consumption history that the best way to obtain these consumption history is to provide a prize survey. At the same time, pay more attention to information and data in the industry.
Step 6: Market segmentation locks your customers
The market segmentation, the purpose is to focus on the group of customers that are most likely to produce. Market subdivision helps you to avoid competition and make a profit area through subdivisions. In this area, you have absolute competitiveness.
If five steps to help you basically confirm accurate customers, but do these customers recognize your product style and value? Therefore, you must lock customers through market segmentation here. Through market segmentation, unique competitiveness is formed. You can choose those who recognize and support your product performance or service characteristics.
Lock your precise customer type
What apps or websites do these people appear
Hello.
Om WeChat marketing how to position the precise customer group?
1. By combining the industry attributes of small and medium -sized enterprises, keyword search in the buckle group can better find the potential user base of accurate attributes. At the same time, the opening of QQ account and WeChat has greatly increased the convenience of user conversion. Through deduction emails, friends invitation, etc., the import of fasteners can be achieved in batches. Through small -scale tests, it proves that it has certain feasibility and return.
2, Weibo groups, industry websites and forum users imported these platforms with the same attribute user group. Most of them have the same hobbies, and have the same relatively strong interest and needs for industry products and services. By promoting the public account of the corresponding enterprise, a certain percentage of effective users can be obtained. Maybe the quantity is limited, but the loyalty of users is often higher.
3, the promotion and promotion of traditional media and carrons, through the form of leaflets, posters, product packaging, business cards, etc., the public account QR code can be well displayed and spread. Especially for companies and businesses with offline stores, they can better attract users to achieve repeated purchases. Through the customer’s care and service, and special promotion of public accounts, users will be converted into loyal users.
Neon Nuo Nuo hopes to solve your problems!
According to product positioning!
The marketing model of scripts is currently more popular. You can learn about it. I have been studying recently!